Real estate can be a lucrative industry, but it’s also a consistently changing field, with few clients making regular purchases. For most clients, there will be at least a few years between purchases, which means that you have to keep generating new leads faithfully and consistently.
However, for many real estate agents, this is a difficult proposition. Selling real estate is one thing, but finding real estate to sell is a different story. Let’s discuss some of the best ways to generate new leads.
Utilize Social Media Platforms
One of the most powerful ways to generate seller leads for real estate agents is through the use of social media marketing. Learning how to promote yourself on social media is a critical aspect in lead generation.
Current statistics show that over 5.22 billion people use social media daily. This means that there’s a significant potential market just waiting for you to influence.
Maintaining an active presence on social media platforms allows you to generate organic leads. By sharing valuable content, engaging with your followers, and building relationships, you can easily attract new and valuable clients.
Social media advertising is another excellent way to generate leads. It allows you to generate targeted ads which specifically zone in on your target audience. Whether these ads actively record leads directly, or help to direct traffic to your website, this is an invaluable tool.
Develop Your Brand
In any type of marketing, consistent branding is essential. When you’re trying to generate leads, boost conversions, or otherwise improve the output of your real estate business, this is no less true.
To maintain the most powerful lead generation possible, you need to develop both the brand of your individual real estate company and your personal brand as a seller. The key thing here is to develop a consistent brand identity that potential sellers will find attractive.
Not only does that mean creating a consistent image, but it requires emphasizing the value that your services will offer. Some of the ways to do this include the following:
- Building a strong, high-quality branded website – By building a website that showcases your services, expertise, and client testimonials, and tailoring content to your specific niche and purpose, you can emphasize your brand while generating leads passively.
- Focusing on unique branding – A pivotal part of any branding effort is to ensure that your branding is unique and sets you apart from your competitors. You need to emphasize the unique value proposition (UVP) that sets you apart from your competitors while highlighting your niche and speciality.
- Using the same brand identity on all platforms – One of the best ways to draw in more leads is to remain consistent on all platforms. As people begin to recognize your brand and see that it’s consistently providing value to others, they will gravitate towards your brand.
The key with brand development as a way of sourcing leads, is that it must be accompanied by solid CTAs and easy access to your services. Ensure that you always pair your brand-building efforts with the opportunity (and prompt) to contact you.
Invest in Local Connections
One of the best ways to generate leads is to invest in local connections that can help you discover new leads. By forming partnerships with insurance companies, banks, lenders, bakeries, landscapers, cleaning services, staging experts, and title companies, you can gain insight into new movements within the industry.
Insurance companies often have the inside track on homeowners, since they have access to lists of people who have home insurance for their properties. They may also be aware of which homeowners are looking for opportunities or considering selling their properties. This can make them an invaluable source of information.
Banks and lenders, similarly, have access to information about homeowners who may be struggling to make their payments. In these cases, many people opt to sell the property rather than face the continuous drain of their resources. They also know about the people who have finished paying their home loans and mortgages, leaving them free to sell their homes at a profit.
By building partnerships with these and other similar types of local businesses, you can generate an array of leads thanks to their inside information and general overview of the industry.
By building partnerships with secondary service companies, like landscapers, cleaning companies, plumbers, and other essential home-related businesses, you can offer additional services for prospective sellers (often at reduced prices), which can help to boost your lead conversions by making your services more attractive.
Embrace Technology to Make Your Services More Attractive
There are many great forms of technology out there that can help to improve your sales abilities and make your brand more attractive to potential leads.
Augmented Reality (AR) is just one example. You can create AR-based property pre-viewings that make it easier for people to see the house for themselves before they ever come to see the property in person.
Since this type of technology will make properties more accessible (and hence more attractive) to buyers, it will also make sellers more likely to use your services.
Another excellent example is drone photography and videography. This technology can make it considerably easier to display the attributes and advantages of any given property. As a result, people often find it easier to fully appreciate the value of a property, leading to increased sales.
The advantage here is that many sellers will gravitate towards you because your clients tend to buy property faster.
Along the same vein, you can consider offering complementary thermal imagery inspections of the homes you sell. Doing so can help to demonstrate the energy and heat efficiency of homes, which will appeal to the frugal and environmentally conscious buyer.
It will also make it easier to demonstrate that the house is in good condition. Improved buyer interest will also lead to improved seller interest.
Again, the key here is to advertise your advancements, including success stories of how you have sold homes using technological advancement. When sellers begin to associate these things with your brand, and you offer means to contact you, the leads will come rolling in.
Final Thoughts
There are many different ways that you can generate leads to help you generate leads to more home sellers. The key is to invest in successful strategies that help bring in leads to people with a property to sell.
And, after generating leads, it’s essential to follow-up and nurture your leads. You need to invest the time, energy, and effort to contact leads individually and offer personalized engagement that allows leads to feel valued and like you may contribute value to their lives and businesses.
